Future-proofing its workforce has been central to Bruce Rock Engineering’s (BRE)’s success as a road transport manufacturer and trailer solutions provider for 46 years.
“Apprentices play a significant role in our future, and we’re committed to developing and retaining them,” said Oliver McDonald, BRE General Manager.
With locations in Bruce Rock, Forrestfield, Port Hedland and Geraldton, the company has used apprenticeships as a key part of its business strategy to meet growing operational needs.
“Apprentices do form a backbone of the company when you talk about skills and skills performing,” McDonald said.
“I think any business would be silly not to have them.”
McDonald is proud of the company’s retention rate.
“Sustainability within the business model is important to us too,” he said.
A supportive work environment empowers apprentices to thrive
Sherree Cahill, a fourth-year apprentice at BRE, is working towards a Certificate III in Automotive Manufacturing Technical Operations – Bus, Truck, and Trailer. She said the apprenticeship offered her a pathway to realise her career aspirations.
“I was trying all these different things, and BRE gave me the opportunity to start my apprenticeship ,” said Cahill, who previously worked in retail, hospitality and mining.
“I was the only female in assembly and the only female apprentice. The boys took me under their wings from day one.
“One of the guys let me borrow one of his welding helmets at the time because I didn’t have mine.”
Now in her final year of training, Cahill has not only acquired specialised trade skills, but also leadership, teamwork and time management skills.
She is grateful for the opportunity and the support from her team, especially during challenging moments.
“The guys have always had my back,” she said. They’ve always been like, it’s okay, you can get it done.”
Inspiring the next generation of apprentices
Cahill hopes to inspire other women considering a career in the trades, acknowledging it was “very scary at the beginning”.
Cahill said people “don’t realise how much work needs to go into it”.
“But once you’ve seen that end product – and the trailer is out on the road, it’s holding its purpose and helping Australia move – well, if trucks stop, Australia stops. So, I like to say, ‘Look, I’ve done that. That’s out on the road’,” she said.
Cahill will receive her qualification in March 2026 and encourages others who are considering a career in the trades to just “go for it”.
“You’re never too old to do an apprenticeship,” she said.
